PAUL MITCHELL SUPERGIRL PRO ANNOUNCES MUSIC AND ENTERTAINMENT LINEUP IN CONJUNCTION WITH WORLD’S LARGEST FEMALE SURFING EVENT

PAUL MITCHELL SUPERGIRL PRO ANNOUNCES MUSIC AND ENTERTAINMENT LINEUP IN CONJUNCTION WITH WORLD’S LARGEST FEMALE SURFING EVENT 

MULTI-PLATINUM ARTISTS DAYA AND CODY SIMPSON AMONG 11 FREE CONCERTS AND OTHER HIGH-PROFILE ENTERTAINMENT JULY 22-24 IN OCEANSIDE, CALIFORNIA AT THE ONLY WSL 6-STAR FEMALE SURFING COMPETITION IN THE U.S.

 Melbourne, FL (July 19, 2016) – ASA Entertainment announced its complete entertainment lineup today for the World Surf League (WSL) 6-Star Paul Mitchell Supergirl Pro. The event will take place for the ninth consecutive year at the Oceanside Pier in Oceanside, Calif. from July 22-24, 2016. The nationally televised event is the largest female surf contest in the world, with 114 of the planet’s top pros expected to compete. Admission to the event and to all entertainment is free.

The event will feature the Supergirl Concert Series, that includes eleven artists performing free concerts in addition to a female DJ competition, appearances by two legendary DJ’s, a professional skateboarding competition, a Celebrity Surf Invitational and a female leadership summit in addition to art, yoga, fitness, dance, seminars, fashion shows, autographs from the pros, hair styling, a food court, a beer & wine garden and many other activities that are pat of the Paul Mitchell Supergirl Pro Festival Village.

SUPERGIRL CONCERT SERIES

The Supergirl Concert Series features 11 recording artists performing free concerts, including headliners Daya and Cody Simpson (who between them have eight songs that have entered the Billboard Top 200) in addition to Disney star Olivia Holt, Megan Nicole, Alexi Blue, Symon, Ellise, Cady Groves, Corey Harper, Jason French and Avery. The performance schedule is as follows:

Friday, July 22

* 4:45 p.m.: Jason French in Concert

* 5:30 p.m.: Avery in Concert

Saturday, July 23

* 12:15 p.m.: Corey Harper in Concert

* 2:45 p.m.: Cady Groves in Concert

* 4:00 p.m.: Megan Nicole in Concert

* 5:00 p.m.: Cody Simpson in Concert

Sunday, July 24

* 1:30 p.m.: Ellise in Concert

* 2:15 p.m.: Symon in Concert

* 3:00 p.m.: Olivia Holt in Concert

* 4:00 p.m.: Alexi Blue in Concert

* 5:00 p.m.: Daya in Concert

Other key elements included in the Paul Mitchell Supergirl Pro Festival Village include:

SUPERGIRL SOUND SESSIONS presented by JLAB AUDIO: Saturday, July 23 at 1:00 p.m.

A female DJ competition highlighting some of the best emerging female DJ talent in the country. Features performances from DJ Diamond, one of the top-ranked DJ’s in the country, and an appearance by Grammy Award winning DJ, Dave Aude.

SUPERGIRL SKATE PRO presented by ACTIVE RIDE SHOP: Saturday, July 23 at 2:30 p.m.

20 of the world’s best female skateboarders will compete in a half-pipe competition.

SUPERGIRL SUMMIT: Sunday, July 24 at 12:00 p.m.

A female leadership panel discussion featuring successful women in sports, entertainment, media, education and business speaking to young women about career goals, paths, challenges and success stories. Panelists include: Lindsey Jacobellis (10-time X Games Gold Medalist and 3-time US Olympian Snowboarder), Neda Iranpour (CW6 News Anchor and 4-time Emmy nominee), Frances Allen (Brand President of Jack in the Box), Vicki Golden (the first woman in 40 years to qualify for an AMA Supercross event and 3-time X Games Gold Medalist), Julie Solwold (Vice President of Global Sports and Events at Paul Mitchell), Megan Batoon (YouTube sensation and star choreographer) and other guests.

CELEBRITY SURF INVITATIONAL: Sunday, July 24 at 2:00 p.m.

A team event featuring celebrities and pro surfers designed to raise money and awareness for charity. Each celebrity is paired with a top pro surfer as “teammates” in two 20-minute heats. Some of the celebrities participating include: actor Trevor Donovan, US Olympian Lindsey Jacobellis, actor Henry Dittman, actress and producer Tanna Frederick, actor Brian Van Holt and other surprise celebrities.

In addition to the top-flight entertainment, some of the world-class surfers registered to compete include current World Champion Carissa Moore (Oahu, HI), current #1 ranked surfer Courtney Conlogue (Santa Ana, CA), Alana Blanchard (Kauai, HI), Malia Manuel (Kauai, HI), Coco Ho (Oahu, HI), Laura Enever (Sydney, Australia), Alessa Quizon (Honolulu, HI), Bianca Buitendag (Victoria Bay, South Africa), Nikki Van Dijk (Victoria, Australia), Lakey Peterson (Santa Barbara, CA), Sage Erickson (Malibu, CA), and 2015 Supergirl Pro Champion, Tatiana Weston-Webb (Kauai, HI).

“We are really pleased about the expansion of the Paul Mitchell Supergirl Pro in 2016, both in and out of the water,” said Rick Bratman, CEO of ASA Entertainment, the event’s management company and one of the leading producers of action sports events in the US.   “The entertainment lineup is phenomenal and offers a diverse array of performance options for people of all ages in a family-friendly environment down at the beach. Whether you want to be entertained, educated or inspired, the event has it all. Plus, admission to everything is free.”

The event will run on Friday, July 22 and Saturday, July 23, from 8 a.m. to 6 p.m. and on Sunday, July 24, from 9 a.m. to 6 p.m.

For more detailed information on the Paul Mitchell Supergirl Pro and the Festival Village schedule, please visit www.SupergirlPro.com. To connect with the event via social media, follow @SupergirlPro on Instagram and Twitter, visit Facebook.com/SupergirlPro and use #PaulMitchellSupergirlPro.

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About ASA Entertainment:

Founded in 1994, ASA Entertainment Group, LLC is an action sports event, television and content production agency focused on creating and executing customized, turn-key marketing programs that range in scale from grassroots to global.  ASA’s events, featuring skateboarding, freestyle BMX, inline skating, freestyle motocross, snowboarding, skiing, surfing and music, are broadcast domestically on eight networks (including CBS and FOX Sports), and distributed to more than 700 million HH globally via 30 international broadcast partners.  ASA’s productions span the spectrum from large, international competitions such as the ASA Action Sports World Tour, the World Championships of Freestyle Motocross, the Supergirl Pro Series and the ASA Big-Air Triples to amateur contests, lifestyle and branded entertainment events, demonstrations, exhibitions, school programs and mobile tours. After 22 years as a leader in action sports, ASA Entertainment regularly connects brands to consumers through its platform of premium action sports and lifestyle content.  For more information, visit ASAentertainment.com.

Media Contacts:

Jennifer Chidester

ASA Entertainment Group, LLC

(858) 472-1952 Mobile

(321) 722-9300 Main

Jennifer@modernPRinc.com