THOUSANDS OF FANS FLOCK TO WATCH TOP FEMALE ATHLETES AS 5TH ANNUAL SUPERGIRL JAM BRINGS THE HEAT— AND THE SNOW— TO VENICE BEACH
Supergirl Veterans Dominate as Alexis Sablone Takes Skateboard
Street Title, Laurie Currier Wins Third Snowboard Rail Jam Title
and Samarria Brevard Tops Am-Jam
LOS ANGELES (August 21, 2011) — Top female athletes showcased their
skateboarding and snowboarding skills in front of record crowds along the famed
Venice Beach boardwalk as the 5th Annual Supergirl Jam series came to a close today.
The event series— designed to empower young women by celebrating their strength,
creativity and intelligence— kicked-off earlier this month with the Supergirl Pro Junior
surf contest in Oceanside, CA. The series features more than 100 pros in surfing,
skateboarding and snowboarding and is the action sports industry’s largest all-female
competition and lifestyle series.
Alexis Sablone (New York, NY), Laurie Currier (Wrightwood, CA) and Samarria
Brevard (Riverside, CA) all had their moments atop the podium draped in the coveted
pink Supergirl cape as winners of the Skateboard Street, Snowboard Rail Jam and Am-
Jam contests. They represented the best among a field of dozens of young women
who participated in the action sports industry’s largest all-female competition and
Set against a palm tree-lined backdrop, beachgoers were treated to some of the
world’s best female snowboarders as they battled it out on a 28-foot-tall man-made
mountain packed with 80,000 pounds of snow. Danyale Patterson was attempting to
defend her title against a tough field of competitors who brought mind-boggling tricks
that pushed the progression of women’s rail riding to the next level. Ultimately, Laurie
Currier stood out, landing clutch tricks like ollying over a three-foot narrow steel down
bar to execute a hardway 180 to switch 50-50 to regular, scoring her third Supergirl
Rail Jam title and the first place check. Patterson and Desiree Melancon rounded out
the podium in second and third, respectively.
“Having snowboarding on the beach makes this such a cool event and so different from every contest out there,” said snowboarder Laurie Currier. “It’s my fourth Supergirl
Jam. I’ve made the podium every time, and this one put me back on top in first place.
The Supergirl contest takes everything I love and puts it into one amazing event.”
The crowd moved from snowboarding to skate where the top female pro skaters in the
world competed on a custom-built course. Alexis Sablone— Supergirl reigning champ
and X Games skateboard street gold medalist— reclaimed her title, pulling out the
biggest and hardest tricks among her competitors, including a kickflip 50-50 on the
hubba and nollie-heeling the Euro-gap.
“This contest is really important. It gives the girls an opportunity to get exposure by
focusing on just them,” said pro skateboarder Alexis Sablone. “It’s really cool. The
course is always different and the beach provides a more relaxed atmosphere for a
contest. I look forward to it every year.”
Lacey Baker (Covina, CA) took second in Skateboard Street and Amy Caron
(Huntington Beach, CA) took third. Baker stepped up with some of the most technical
tricks in the contest. Other standout athletes included Vanessa Torres, who impressed
the crowd with a frontside boardside down the rail, one of the best tricks of the day.
Earlier in the day, top amateur skateboarders Chelsea Castro and Samarria Brevard
wowed spectators as they took on the unique head-to-head format and qualified to
compete alongside the pros. Brevard won the Supergirl Am-Jam with Castro finishing
second, securing each skater a spot on the pro course. Melissa Spillman, who also
competed in the Am-Jam, was a cross-over athlete, taking on both skate and snow
courses in a Supergirl first.
The Supergirl Jam series will be broadcast nationally in October via three hours of
coverage on FOX Sports Net (FSN) and five hours of coverage on FUEL TV. For more
detailed information on the Supergirl Jam event or the television programming please
# # #
About ASA Entertainment:
Founded in 1994, ASA Entertainment Group, LLC is an action sports event, television
and content production agency focused on creating and executing customized, turn-
key marketing programs that range in scale from grassroots to global. ASA’s events,
featuring skateboarding, freestyle BMX, inline skating, freestyle motocross,
snowboarding, surfing and music, are broadcast domestically on eight networks
(including CBS and Fox Sports Net), and distributed to more than 700 million HH
globally via 30 international broadcast partners. ASA’s productions span the spectrum
from large, international competitions such as the ASA Action Sports World Tour, the
World Championships of Freestyle Motocross, The Supergirl Jam Series and the ASA
Big-Air Triples to amateur contests, lifestyle and branded entertainment events,
demonstrations, exhibitions, school programs and mobile tours. After 17 years as a
leader in action sports, ASA Entertainment regularly connects brands to consumers
through its platform of premium action sports and lifestyle content. For more
information, visitwww.ASAentertainment.com or ActionSportsTour.com.
About the ASP:
The Association of Surfing Professionals (ASP) is the governing body of professional
surfing. Crowning surfing’s undisputed world champions since 1976, the ASP sanctions
the following tours: the Foster’s ASP World Tour, the ASP Women’sWorld Tour, the
World Qualifying Series (WQS) and the World Longboarding, Junior and Masters
Championships. The ASP is dedicated to showcasing the world’s best surfing talent in
a variety of progressive formats and has revolutionized the way the world watches
surfing via their webcasts. The organization is divided into seven different regions:
Africa, Asia, Australasia, Europe, Hawaii, North America, and South America.
About Warner Bros. Consumer Products:
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of
the leading licensing and retail merchandising organizations in the world.
About DC Entertainment:
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green
Lantern, Wonder Woman, The Flash, etc.), Vertigo (Sandman, Fables, etc.) and MAD,
is the creative division charged with strategically integrating across Warner Bros. and
Time Warner. DC Entertainment works in concert with many key Warner Bros.
divisions to unleash its stories and characters across all media, including but not
limited to film, television, consumer products, home entertainment, and interactive
games. Publishing thousands of comic books, graphic novels and magazines each
year, DC Entertainment is the largest English-language publisher of comics in the
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